Long Term Loyalty

Long Term Loyalty

Long term loyalty which should be included to the marketing strategies in order the brand to have loyal customers and dealers, focuses on the commitment and profitability it can gain in the long term rather than the profit gained in the short run. Since a sustainable loyalty and stability can generate regular income to the brands, long term customer and dealer loyalty is important for every company either small or big.

When brand loyalty, which finds a place in the researches of David Aaker and Philip Kotler who are the connoisseurs of marketing, is made with long term loyalty programs it is easier to reach goals in the future; thus, both sales and commitment increase. Especially coming into forefront while going through hard times economically, long term loyalty activities predominantly centers the existing customer.

FreeSince he cost of maintaining the existing customer is less costly than acquiring new customers, companies are pleased from the results when they use this marketing technique. During the times of crisis, loyal customers become the essential basis of the companies and the stronger, more intimate and transparent this relationship between them and the brands, the better it is for the companies. This also applies to dealer loyalty. When the existing relation with the loyal dealers is consolidated with long term loyalty programs, they feel more privileged and work harder for the brands.

Since big data is very important and this data should be used effectively, marketing activities are made with the gathered information from the long-term loyalty activities on existing customers and dealers.

Since advertisement on tv or newspapers need big budgets, reaching to the existing customers through e-mail, SMS, social media accounts or smart phone applications and communicating with them, especially when personalized contents are made, are both very efficient and economic.

Why Should Companies Make Long Term Loyalty Projects?

Being an important part of long-term loyalty programs, rewarding should be included to these efforts since they increase the customer and dealer loyalty continuity. In rewarding which is a must-have in long term loyalty, the customers and dealers, which will feel privileged and happy to get a gift, will get rewards with the points they gain, when they reach a goal within the campaign, in competitions special to the brand or when they first register to the system.

Since it is important to choose the gifts well, the more variety of products the customer and dealers encounters, the more it benefits to them and the loyalty rate increases.

Long term loyalty programs which have significant effect on stand out among the competitors, prevents the customers, dealers and employees from going to the rival brands by establishing an emotional bond. At the same time, by becoming a brand ambassador in the process, this valuable group helps to increase the brand recognition in waves.

Especially the references given by the customers increase the number of new customers and the companies that make loyalty programs increase their profit rapidly.

In the long term loyalty activities specially made for the customers, dealers, agencies, company employees and sales representatives; we can create loyalty projects that fulfill the needs of your brand, give consultancy, offer software support including a reporting and analysis panel and infrastructure service, build a customer recognition system, create special offers and discounts for your company by presenting over 25.000 gift options from 30+ categories.