The Biggloyalty International Loyalty and Rewarding Conference at Rixos Premium Dubai

The Biggloyalty International Loyalty and Rewarding Conference was held for the first time on October 3, 2018 at Rixos Premium Dubai.


"Loyalty and Rewards International Conference" which was traditionally held in Turkey for many years and which moved to Dubai this year, was organized by the General Trading LLC Biggloyalty and supported by Aristo FZE.


The conference attracted great interest from participants and industry marketers in Dubai and hosted over 200 participants during the event.


The conference started with the opening speech of Enis Karslıoğlu, Global CEO of BiggLoyalty.


Firstly, BiggLoyalty General Manager Mr.Derya Şendil made a case study presentation, after him MENA Region Director Mr. Mehmet Gurun presented all SAAS products of Biggloyalty. Pepper and Rogers Group Partner Mr. Alpay Akdemir gave a speech on how customer experience deepened loyalty and increased sales.


The conference continued with the presentation of Mr. David MacAdam, CEO of the Middle East Shopping Mall, on ‘The Importance of Employee Engagement in the Retail Sector’ And finally Mr.  Michel A. Farines, Vice President of Rixos / Accor Group Talent & Culture, introduced new BiggLoyalty Global Employee Appreciation and Social Rewarding Platform Rixos Stars and Rixos Rewarding and explained the positive impacts of these platforms on the staff and the Human Resources department.


The conference ended with a delicious lunch at the Rixos Premium JBR Turquise Restaurant.