Marketing Türkiye Experience Design and Management Summit XCO

"Impact of Digital Technology on Customer Experience" speech delivered by Enis Karslıoğlu at the Experience Design and Management Summit XCO organized by Marketing Turkey. It is very important to enrich and customize the customer experience by using social media and mobile and CRM, Big Data, which become crucial along with the digital transformation. To use this data effectively and convert it into sales, it is necessary to follow digital technologies closely and catch customers at all contact points.